איך אנחנו אוספים, משתמשים, שומרים ומשתפים מידע אישי באתרי הנחיתה.

2. Controller, contact details and your choice to provide data

The controller for this policy is Giladi Marketing / גלעדי שיווק, Israel. For privacy matters, contact us by email at adi@giladi-marketing.com, or by WhatsApp at +972-53-714-9306.

When the website asks you to provide your name, email, phone number or other details, providing that information is voluntary and based on your choice. You are not legally required to submit information through the website form. If you choose not to provide details, we may be unable to respond, schedule a discovery call, provide information about services or handle your inquiry.

If you do not want technical or marketing information to be collected through measurement tools, you may block cookies and scripts in your browser, use tracking-prevention tools, avoid using the website, or contact us through another channel. Blocking some tools may affect website functionality or advertising measurement.

3. Categories of information we collect or may process

4. Purposes of processing

• Receiving inquiries, responding to you, scheduling discovery calls and providing information about automation, CRM, tracking and digital marketing services.
• Managing a sales or business relationship, including documenting the source and context of an inquiry.
• Measuring advertising effectiveness, including linking inquiries to campaigns using `gclid`, URL parameters and offline conversion reporting to Google Ads through Pabbly.
• Sending internal lead notifications or operational automations through Pabbly or similar automation tools.
• Measuring WhatsApp button clicks to understand which ads, audiences or interests lead to conversations.
• Analyzing website use through Google Tag Manager, Google tools and TruConversion, including heatmaps, recordings or usage events, subject to the tools’ configuration.
• Securing the website, preventing abuse, debugging, maintaining system integrity, keeping server records and complying with legal obligations.
• Improving landing-page copy, user experience, forms, marketing messages and campaign structure.

We do not sell your personal data. We will not use personal data for a purpose incompatible with the purposes for which it was collected unless permitted by law, required to protect rights, or covered by appropriate consent.

5. Processing basis, consent, proportionality and data minimization

Processing is mainly based on your consent to provide information, your request to receive services or information, and the legitimate business need to handle your inquiry, measure campaigns, operate the website and secure it. In line with Israeli privacy principles, we aim to collect only information needed for the stated purposes, keep the use connected to the collection purpose, and avoid excessive collection.

The website forms request only details needed to handle an inquiry: name, email and phone. Do not submit especially sensitive data, passwords, credit-card details, identity documents or irrelevant third-party data through the form.

6. Sharing, vendors and transfers outside Israel

Information may be disclosed to or accessed by the following parties, only as needed for this policy’s purposes:

• Hosting and server infrastructure providers, including VPS, Docker, Nginx and technical services that operate the website.
• Pabbly or similar automation tools, for lead notifications, inquiry forwarding and conversion reporting.
• Google Tag Manager, Google Ads and related tools, for campaign measurement, Conversion Linker, conversions and performance analysis.
• TruConversion, for heatmaps, user-behavior analysis, usage events and landing-page improvement.
• WhatsApp/Meta, when you click a WhatsApp button or send a message through WhatsApp.
• Professional advisers, security vendors, accountants, lawyers or competent authorities, if required by law or to protect rights.

Some vendors may operate outside Israel or store information outside Israel, including in Europe, the United States or other countries. Transfers outside Israel will be made in accordance with applicable law, including reliance on an adequate destination, contractual commitments by the recipient, consent, or another exception permitted under Israel’s cross-border transfer regulations.

When a vendor acts as a processor for us, we expect it to process information only under relevant instructions and purposes, apply appropriate security measures and restrict onward transfers according to applicable law and service terms.

7. Cookies, tags, Google Ads, GTM and TruConversion

The website uses or may use cookies, online identifiers, JavaScript tags, local storage and similar tools. Israeli law does not contain a separate cookie regime for all cookie types, so these tools are governed by general privacy principles: notice, consent where required, purpose limitation, proportionality and security.

Google Tag Manager and Google Ads

GTM manages tags. Google Ads may receive conversion events, including form submissions or WhatsApp clicks. If you arrived through a Google ad, the page may receive a `gclid`; this identifier is stored with a session ID and used for reporting lead or paying-customer conversions, where relevant.

TruConversion

TruConversion is used for heatmaps and website behavior analysis. It may collect data about views, movements, scrolling, clicks, device type, browser, IP address or other technical identifiers. Do not enter especially sensitive information in forms. Where the tool supports field masking or recording restrictions, we will aim to configure it so unnecessary content is not collected.

WhatsApp click tracking

Clicking a WhatsApp button triggers a backend request with `interest` and `campaign`, if present in the URL. The purpose is to understand which campaign or interest led to the conversation. WhatsApp then opens in a new tab, and your use of WhatsApp is also subject to Meta/WhatsApp policies.

You can control cookies through browser settings, blocking extensions or advertising privacy settings. Blocking may prevent proper measurement or affect parts of the website.

8. Retention, security and your rights

Retention

We retain personal data only for as long as needed for the purposes for which it was collected, business contact, inquiry records, advertising measurement, security, dispute resolution or legal compliance. As a general rule, inquiry details and business records may be retained for up to seven years from the inquiry or last interaction, unless a different period is required or permitted. Measurement data, technical logs and cookies are retained according to the relevant systems and vendors, and will be deleted or anonymized where possible once no longer needed.

Security

We apply reasonable and customary measures under the circumstances to protect personal data against unauthorized access, unauthorized use, alteration, loss or disclosure. Measures include separating secret configuration files from public code, blocking public access to backend paths, using HTTPS, limiting server access, logs, permissions and reputable vendors. No system is absolutely secure, so do not submit information that is not needed for the inquiry.

Access, correction, deletion and direct-marketing objection

Under Israeli law, a person is entitled to inspect personal data about them held in a database, subject to legal conditions. If you find that the data is incorrect, incomplete, unclear or outdated, you may request correction or deletion where applicable. If you receive marketing or direct mailing, you may request removal or restrict the use of data for direct mailing.

To exercise rights, contact adi@giladi-marketing.com and describe your request. We may ask for reasonable identity verification so we do not disclose information to an unauthorized person. We will respond within a reasonable time and according to applicable legal deadlines.

9. Amendment 13 governance duties, profiling and automated decisions

Amendment 13 modernized the law’s terminology from older database-owner language to controller and processing concepts, expanded the definitions of personal data and especially sensitive data, narrowed some database registration duties, added or updated notification duties in certain cases, expanded appointment duties for certain roles in specified circumstances, and strengthened the Privacy Protection Authority’s supervision and enforcement powers.

Given the current nature of the landing pages, the database purpose is handling business inquiries, advertising measurement, security and operation, not selling data, trading data or providing direct-mailing services to others. If the scale of activity, types of data, number of data subjects or processing purposes change so that a registration, authority notification, appointment or other statutory duty applies, we will update the relevant processes and this policy accordingly.

We do not make decisions that produce legal or similarly significant effects about you solely by automated means. Advertising and measurement systems may, however, classify visits, audiences, interests or traffic sources for campaign measurement, remarketing, optimization and landing-page improvement.

10. Minors, third-party data and third-party services

The website and services are intended for businesses and adults. Do not provide information about minors. If we learn that a minor’s data was collected without an appropriate basis, we will delete or restrict it. Do not provide personal data about another person unless you have appropriate authority and the disclosure is relevant to the inquiry.

Third-party links or services, such as WhatsApp, Google or TruConversion, are also subject to those parties’ privacy policies and terms. We do not fully control how those third parties process information after it is provided to or collected by them.

11. Updates, questions and complaints

We may update this policy from time to time, including due to legal changes, measurement-tool changes, additional landing pages, vendor changes or changes in how inquiries are handled. The last updated date will appear at the top of the policy.

For any privacy question or request: adi@giladi-marketing.com. You may also contact the Israeli Privacy Protection Authority if you believe your rights were violated.